Tips To Lower your Cost Per Click in Google Ads By Ap Web World

Any advertising campaign involves spending money, but there’s no way to know how much you’re spending on each click or other action unless you know how much you’re spending. Learning how to calculate your average expenditure per click earned by using the cost per click formula is a wonderful place to start.

The CPC is usually established via a bidding process. It is an excellent metric for determining the fundamental level of campaign expenditures as well as the financial performance of your advertising efforts.

Similarly to any other firm, Google Ads Cost are intended to be maintained as low as possible. Cost per Click, as the name implies, is the fee you pay time someone clicks on your ad. As a general rule, it should be maintained low.

What Is Cost Per Click (CPC) ?

Wondering about What is the CPC? The cost per click formula determines simply what it says: how much money you spend on marketing for each click you receive. Google CPC i.e Cost-per-click computations may be done in a variety of ways.

CPC can have several forms, including:

  • Actual CPC: When someone clicks on your ad, Google costs you this amount.
  • Maximum CPC: The most you’re willing to spend for a click.
  • Average CPC: The total cost of your clicks.

Every one of these computations yields a slightly different result. CPC, or cost per click, usually refers to the average cost per click or average CPC when it isn’t given.

The Cost per Click Formula

The cost per click calculation is quite simple, involving simply division.

CPC= Cost to the Advertiser / Number of Clicks The totals for both of these data would be used in the average CPC formula, so you’d divide the total cost of the advertising campaign by the entire number of clicks the campaign received.

Why You Should Measure CPC?

Even though calculating the cost per click is simple, you might be unwilling to spend the few seconds or minutes it takes. However, you should realise that it is time well spent because understanding the CPC has various advantages.


I’m sure you’re sick and tired of hearing this one. You shouldn’t be, though. PPC agency campaigns that are incredibly detailed are the greatest in the world. They only have one keyword per ad group (yep, only one). However, you are permitted to use multiple match kinds), as long as the advertisements are really related to the term. They then have landing pages dedicated to that keyword and those advertising. As a result, the ad’s messaging matches the landing page’s messaging.

Make Adjustments to Your Budget Allocation

The main benefit of using the CPC formula is that it allows you to better manage your money. You may, for example, shift some of your spending from high-cost-per-click keywords to lower-cost-per-click keywords. You may make modifications to numerous ad kinds in the same way.

Find Areas to Reduce Your Google Ads Costs

You may also utilise the CPC to identify areas where you can cut your campaign’s total expenditures. This is achieved by identifying keywords with a high cost per click and taking actions to lower that value.

Can Automate Bidding

You’ll be able to automate bidding techniques after you know your normal cost per click. This can save you time and allow you to focus on other aspects of your marketing.

With the CPC formula in mind, you may begin to consider techniques for lowering your cost per click. Some will want to save costs, while others will aim to increase clicks, and yet others will mix the two.

Reconsider Poor-Performing Keywords

Examine the data from your cost per click calculation to see which keywords aren’t doing well, either because of a high CPC or a lack of total clicks. Consider if you want to continue to campaign for these keywords on a lower budget or whether you want to drop them entirely.

Remember that you may suspend an ad campaign on Google. If you wish to attempt the same keywords again in the future, use that feature so you don’t have to type all of the information and build up the structure again.

Even if you don’t remove low-performing keywords from your ads entirely, lowering their budgets will result in a reduced CPC. It also frees up part of your cash for other approaches on our list, such as expanding into more keyword possibilities.

Improve Quality Score

Improving your Quality Score is one of the most effective strategies to lower your cost per click. There are various things you can do to increase your Quality Score, including:

Make ad groups that are closely related to one another.

One of the most common ways to improve your Quality Score is to organize your advertising into neatly focused groups. Organize the ad groups and keywords depending on services and goods to make this work. If you’re selling motorbikes and accessories, for example, you’d set up distinct ad groups for motorcycles and each sort of item, such as helmets.

Ensure that your ads are relevant and compelling to increase your CTR.

You’ll obtain more total clicks if you can boost your click through rate, which will decrease your cost per click formula calculations. Take the time to properly create your adverts to increase your click-through rate. They should be both relevant and interesting to your target audience.

Search Content Landing Pages and Ad Text Optimization

Make sure your landing pages correspond to the ad’s content, since this will lower your bounce rate and demonstrate to Google that you are highly relevant. Depending on the ad’s goal or target demographic, this usually entails designing several landing pages for each one.

People are more likely to find your landing pages useful if they fit the concepts of the advertising they clicked on. As a bonus, this will assist you with conversions.

Use Negative Keywords to Maximize Ad Relevance

Negative keywords allow you to block your adverts from appearing in front of visitors who are likely to find them irrelevant. We’ll go through this in more detail later.

Look for Your Average Bid Position

Lowering your bids is an apparent way to reduce your cost per click. This can be useful in some circumstances, but it isn’t always the case. Examine your average bid position to see if this is a viable alternative for you. If you’re in first or second place, you can usually lower your bids significantly and still have your adverts seen.

Because you’d have a cheaper CPC, you’d be able to afford to pay for more clicks, improving your overall clicks and lead generation.

Add Geo Targeting

Consider using the Google Display Network’s geo targeting function to make your advertising even more relevant. Google allows you to determine where your advertisements appear, allowing you to concentrate your efforts on places where you are most likely to get consumers, or at the very least those eager to click on your ads.

Think about using the Maximize Clicks Automated Bidding Strategy.

Consider the Maximize Clicks technique if you prefer to employ an automated bidding strategy. It will increase the number of clicks, lowering your overall cost per click.

This bidding method will change your offers automatically so that you obtain the most clicks without exceeding your budget. All you have to do now is decide on your daily budget average. The remainder will be handled by Google Ads.

When employing this automatic method, you also have the option of setting bid limitations. Just keep in mind that, while it provides you more flexibility and lowers costs, it might also cut down on your clicks.

However, consider your final aim before implementing this method. You could want to utilize a different automatic bidding approach if you know which keywords lead to the most conversions. Focusing on obtaining clicks is a good technique if you don’t know which ones lead to the most money.

Negative Keywords

People frequently overlook their search query report. You can see all of the keywords that your advertisements are appearing for when you look at this report.

And I’ve been told by several Google reps that adding negative keywords on a regular basis allows the system to improve itself, as well as your account’s overall health. It also focuses on the relevance of your campaigns and ad groups, returning you to tip #1.

You’ll also cease paying for keywords that you don’t want to pay for!

Use Long-Tail Keywords

One of the first things you should consider when trying to reduce your cost per click is the keywords you’re bidding on. Long tail keywords are phrases that have four or more words in them. 

Wrap Up

You’re ready to make modifications to minimize your costs after you understand how to apply the CPC formula to calculate your cost per click. There are several strategies to reduce your cost per click, from boosting your Quality Score to modifying your keywords to changing when your advertisements are displayed.

The better you understand your audience and the better you can tailor your ad language to your ideal customer/client, the higher your click-through rates will rise without raising prices, and your CPCs will continue to fall.

Important : 7 Copywriting Tips That Can Improve Your PPC Campaigns Performance

PPC (Pay-per-click) is related to CPC where you pay a specified amount each time someone clicks on your ad. PPC is highly effective and has many advantages. It helps you in driving traffic to websites and along with this it helps you in lead generation and rank top among other competitors. When any user searches anything with specific keywords google displays your relevant ads.

So in this way keywords related to your field are searched, google will display your ads and as the user clicks on it you will have to pay some amount. While CPC helps you to measure the overall cost, PPC helps you with your performance. It also helps in increasing CPC. If you are looking for the same services in Noida you  look for the best PPC services in Noida and get the best Google Ads services for your business.

You may also like...