Most Effective Homepage Design Tips for your WordPress Website
Designing a website is the most crucial decision for running any successful business. So it’s important to choose the website design wisely as it is very valuable for the homepage.
A homepage in WordPress is an unavoidable topic. WordPress websites are highly recommended for website design. Almost 36% of the websites have been developed on WordPress.
On a website, the homepage is the first page that visitors will view. The homepage should be one that propels feelings of quality, visually pleasing, effects, and dialogue interactivity.
The homepage works like an organization for your users. For that, you need an appealing yet functional homepage as each element integrated into it.
It is the virtual front door that is accountable for driving the majority of your users. So optimizing a website is very important. So if you are using the PSD it’s better to convert PSD to a responsive WordPress website.
If you are very excited to create a fresh web for your business. Here in this article, we are going to review the tips to design the productive home page for the WordPress website.
The theme is a collection of the different templates and stylesheets that will help to define the output of the website. Some themes are paid and some are free. You can choose the theme according to your budget.
Themes can be easily changed and added. For creating a website from scratch, you need a template. Approximately, there are 10,000+ WP templates to help you out.
While designing a theme consider some factors such as:
A theme should be light-weight.
It must be responsive.
Select the simple design.
It should be browser compatible.
Theme must support the plugin.
After choosing the theme you can run the test using a performance testing tool such as GTmetrix. You can install and run the test. It gives a decent idea of how your websites work fastly.
Users visit the website to read the content and find the right information. So, text on your website matters a lot in the website design. A website is the best way to convey emotion and intent of your business. Choosing the right font and style can be used as an extension in your brand.
It is important to select a typeface that is correct for your online business and works as a compliment for your brand.
Always make sure that you maintain the consistency in your brand and professional value. Similarly, it can help to make your content attractive and impacts the readability of your site which all counts towards a positive user experience.
Consider some factors while choosing the right typography:
Alignment in the text.
Choosing different for different heading.
The right placement of call-to-action makes your home page more interesting and very attractive. This is the essential feature in web designing.
It is the part of a story, webpage, advertisement, or piece of content that encourages the audience to do something. Most businesses make a mistake by not considering this factor.
In marketing, CTAs help the business to convert a viewer, visitor, or reader into a lead to the customer for the sales team. The primary purpose of CTA is to improve the conversion rate and right placement.
There should be at least one CTA on each page that can maximize the effectiveness of your web design. While designing make sure that each piece of content is very useful.
If each part of the content has a clear call-to-action then there is no confusion for the reader. Users can easily engage with the information and get deep in the topic. This will make them a paying customer.
To add the visual effects in the homepage, it’s better to add the feature of parallax scrolling. You can use it in background and foreground designs that move with the different speed to convey the right and fastest information to users in the right way.
The benefits of parallax scrolling are:
It adds the fun factor in the home page. This makes it easy for users to scroll at the right place wherever they want with different levels of depth and a sense of animation.
The interesting factor of parallax scrolling is that it encourages visitors to stay longer on the page.
Parallax scrolling emphasizes professionalism and a higher level of creativity in your company/organization.
It is said that the pictures speak louder than a thousand words. If you are selling the product online, then try to add the high-resolution pictures. These will help to drive more organic traffic to your website.
Google Image SEO can help to optimize the images. Use high-resolution pictures so that it grabs the attention of the users. Upload the photo with natural emotion where visitors feel connected, and they can easily relate. This helps to improve the overall user-experience to your website.
Visual hierarchy is how the page is placed out visually, and it represents the importance of the content.
It considers some factors, here, like:
What kind of content does the audience like?
Is the homepage providing the right information?
Which is the best place for call-to-action?
Is graphic and images conveying the right message?
It is created with elements such as contrast, shape, size, colour, positioning. Hierarchy can be seen every day, taking an example of Instagram that shows the vibrant red colour notification while any message pop-up.
Excellent web design has the power to attract the audience with the “whole” and then lead them to different “parts” by using intuitive flow and different levels of priority.
When there is no visual hierarchy on your website, firstly, users will confuse, and as a result, they will leave the site. This will increase the bounce rate of the website.
Keep everything in the symmetrical order. Here are some tips that can help to create a hierarchy.
Establish a clear pattern.
Use white spaces.
Create the flow of everything.
Above, we have discussed some of the tips to design the home page. These are some aspects that can make your website design better and monetize in the right way.
Before designing make sure that you consider these tips before. These will deliver valuable result to maintain your current visitors and turn them to your customer but also better the customer retention rate.
Positively, this article gives the right knowledge before designing a home page.
Your queries are welcome!! Feel free to ask the question in the comment box.
Thank you for reading!!
Marie Thomas is an IT enthusiast with 7+ years of experience in developing WordPress websites. Currently, she is associated with WordSuccor – WordPress development company in the USA. She loves to keep abreast of the latest technologies and tools in the corporate market and believes in sharing knowledge gained through experience. Connect with her on Twitter and LinkedIn.